Netflix has been providing its users with free access to video games since last year. Currently, statistics reveals that less than 1% of its users are actively engaging in any of these games. Few of the streaming giant’s 200 million+ members will probably notice that new games are coming to its service, despite the fact that the company has stated this. Additionally, none of these titles include any commercials or in-game purchases.
According to statistics obtained by CNBC from app analytics firm Apptopia, Netflix’s games have had slightly over 23 million downloads and have an average of 1.7 million daily viewers. On paper, it might sound nice, but in comparison to Netflix’s 221 million customers, it’s really nothing. According to the research, 200 million users who have access to Netflix’s game collection are either not playing them at the moment or may not even be aware that they exist.
Despite having a good selection of games that keeps expanding, Netflix is having trouble making people care. According to data from Apptopia, 1.7 million people play these games everyday. While that number is doubled by hundreds of terrible mobile apps,
In a statement to investors last year, Netflix COO Greg Peters said the firm would be “experimental” and “try a number of stuff,” but that its long-term goal was to make well-liked games that were “linked” to successful Netflix television series and motion pictures.
It’s difficult to help but wonder how long it will be until Netflix decides its journey into gaming is too expensive and not worthwhile, even if the streaming service claims it will treble its existing game catalog by the end of the year and that just 1% of customers actually play these games.
Keep in mind that Netflix is presently having trouble retaining customers. The streamer has lost 1.2 million subscribers since the year’s start. Netflix has reduced budget, discontinued series, and eliminated personnel in reaction to declining numbers. It costs money to create and maintain a game catalog that rivals Apple Arcade or Game Pass.
For instance, earlier this year Netflix spent over $70 million to acquire the firm responsible for a puzzle game based on Stranger Things. That’s not nothing, and it’s unclear how long the corporation will continue to fund this gaming experiment at a time when it needs to reduce expenses to remain competitive with other steamers.
As part of its membership service, Netflix started to provide games back in November. Five games were initially available: Stranger Things: The Game, Stranger Things 3: The Game, Card Blast, Teeter Up, and Shooting Hoops. Since then, more have been added, and there are currently over 25 mobile games available for download through the Netflix app on both Android and iOS devices. Some of these games, such as Into The Breach, are also excellent.