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Brawl Stars World Finals 2023 suffers viewership decline

The peak and average viewership ratings for the Brawl Stars World Finals 2023 were lower than the previous year's edition.

Brawl Stars, published by the Finnish gaming firm Supercell, is a mobile MOBA and third-person shooter in which players compete in a number of game styles.

ZETA DIVISION, a Japanese esports organization featuring a Polish roster, won this year’s world finals after defeating STMN Esports. The organization receives the lion’s share of the $750,000 (£594,000) prize fund.

As a result of the triumph, ZETA DIVISION has now won the last three Brawl Stars World Finals in a row, albeit in separate esports divisions. Because the organization previously maintained two rosters — ZERO and ONE — ZETA DIVISION finished first and second in 2022.

ZETA was the most popular esports organization in the event, recording approximately 292,800 hours of air time throughout the roughly 15-hour competition. Crazy Racoon, another Japan-based organization, was the most popular team in terms of average viewers, with roughly 193,400 spectators watching their matches.

The tournament also had lower overall average viewership ratings than in 2022. The average viewership for this year’s tournament was 164,232, down from 200,259 in 2022.

According to Esports Charts, the most popular broadcasts are still English-language broadcasts (139,588 peak viewers), while the most popular platform is Twitch (235,012).

Finally, despite lower peak and average viewing, this year’s Brawl Stars World Finals had more hours viewed (3.1 million) than 2022 (2.95 million).

This year’s Dreamhack Winter in Jönköping, Sweden, included a variety of additional esports tournaments in addition to the Brawl Stars showcase. This includes the ESL R1 Fall Major, the eFIBA World Finals, and Counter-Strike’s ESL Challenger, which Monte won.

The World Championship of Brawl Stars was held at Disneyland Paris last year. Previous competition locales have included Bucharest (Romania) and Busan (South Korea).


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