TALON Esports, an Asian esports organisation, has established a partnership with scented oil and inhaler business Peppermint Field ahead of the 2024 Arena of Valour season.
Peppermint Field will become the Arena of Valour roster’s official inhaler partner as a result of the arrangement. Activations and campaigns promoting healthy habits and nasal health are also being planned.
Bertram 1958 owns Peppermint Field, which developed a peppermint-based oil recipe over 50 years ago. Peppermint Field focuses on using a similar composition in inhalers to give people a strong peppermint aroma.
The collaboration with TALON Esports will result in various activations and co-branding opportunities. TALON Arena of Valour players will wear the company’s emblem on their jerseys, and the two firms will collaborate to manufacture lanyards that will allow players to utilise inhalers while playing or streaming. In addition, the partnership intends to conduct co-branded activations on social media.
The Arena of Valour squad competes in the RoV Pro League, which is presently in its 2024 Summer season. Along with TALON, PSG Esports and Bacon Time compete in the offline Thai event.
Meena Akrapongpisak, Assistant Vice President of Marketing at Bertram (1958) Co., Ltd, stated: “We believe in TALON’s determination and drive, which has enabled them to win national and worldwide championships. Furthermore, we hope to support TALON as a way of inspiring and encouraging younger Thai generations to follow their interests in gaming and esports on a global scale.
TALON has had a really interesting start to the year. The company recently announced a strategic relationship with Apeiron, an NFT MOBA game, in which TALON gamers will serve as consultants to the devs. TALON competed in the PUBG Mobile Super League as a partner team. TALON’s roster also won the Arena of Valour International Championship 2023.
